If you have a website, a blog, or even a facebook or twitter presence, you are a publisher. Think like a publisher how to use content to market online and in social media, rebecca lieb succeeds at both introducing content marketing and providing extensive discussion of handson tactics and strategies. She founded and led econsultancys us operations, was vp and editorinchief of the clickz network for over seven years and ran search engine watch. The thought readers mind dimensions book 1 ebooks by dima zales, anna zaires. The atomic particle of marketing simultaneously cuts through the b. Rebecca lieb is a rare sane voice in an industry noisy with hype. But for all the people who is not familiar with her name i would like to give a brief introduction about her. My advance copies arrived yesterday, so i know my most recent book, content.
Content the atomic particle of marketing rebecca lieb. Think like a publisher how to use content to market online and in social media, author rebecca lieb explains that content marketing isnt just a necessity. Carlos abler, content marketing strategy leader, 3m rebecca lieb is a rare sane voice in an industry noisy with hype. In content marketing, worldrenowned digital content expert rebecca lieb offers all the detailed, actionable guidance think like one. In content marketing, worldrenowned digital content expert rebecca lieb offers all. Multinational enterprise firms already address many of the content marketing challenges you and your clients may face as reinvention picks up speed in 2018. Rebecca lieb provides us with useful insights and tools on everything from strategy and processes to distribution and measurements. Read content marketing think like a publisher how to use content to market online and in social media by rebecca lieb available from rakuten kobo. Rebecca lieb is an analyst at the altimeter group where she covers digital advertising and marketing.
We cannot guarantee that content the atomic particle of marketing book is in the library, but if you are still not sure with the service, you can choose free trial service. Jun 03, 2017 content the atomic particle of marketing book. Deeply researched and insightful, content the atomic particle of marketing is, quite simply, the definitive researchbased guide to content marketing. Its the perfect getacquainted book for newcomers to content marketing who. Her new book is called content the atomic particle of marketing. Lee content marketing think like a publisher how to use content to market online and in social media por rebecca lieb disponible en rakuten kobo. If you want some general strategic insight on how to go about your companys content marketing, then i suggest you pick up this book. About the marketing book podcast interview with rebecca lieb, author of content the atomic particle of marketing. Rebecca lieb provides an international perspective to help you. Content the atomic particle of marketing by rebecca lieb. If you aspire to be a competent publisher, peek inside the concepts and processes that keep the great publishers on top. The new marketing equationwhy organizations must rebalance february 16, 2012 by rebecca lieb with zak kirchner and jaimy szymanski includes input from 56 ecosystem contributors. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media.
Content marketing expert rebecca lieb discusses strategy. This is a mustread book for anyone working with content marketing old pros as well as beginners. The definitive guide to content marketing strategy by rebecca lieb. Content marketing requires centralized leadership, but also a substantial degree of local authority and autonomy. Praise for content marketing the web democratized access to publishing, but didnt come with an instruction manual. Content the atomic particle of marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the worlds leading brands. In an interview that marketo did last year to rebecca lieb was explaining about the new marketing and her new book content marketing. Content the atomic particle of marketing by rebecca lieb is a researchbased guide to content marketing you can use to learn the importance of content and how to effectively create it. Jun 28, 2017 in 2011, rebecca lieb literally wrote the book on content marketing. Creating content marketing teams and governance is essential. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. The high priestess of digital marketing and media, rebecca lieb channels her wisdom into the most comprehensive book on the complex topic of content marketing. In content marketing, worldrenowned digital content expert rebecca lieb offers all the detailed, actionable guidance youll need. Jun 30, 2017 hi im douglas burdett, host of the marketing book podcast and id like to tell you about the book content the atomic particle of marketing.
Pdf content the atomic particle of marketing ebooks. The publisher of this book allows a portion of the content to be used offline. The book includes examples of companies with impressive roi from their. Rebecca lieb is a globally recognized expert on digital marketing, publishing, and media, and content strategy. In order to read online or download content the atomic particle of marketing ebooks in pdf, epub, tuebl and mobi format, you need to create a free account. Nov 19, 2017 content the atomic particle of marketing.
The book makes for both an inspiring read and a practical guide to keep handy. Download for offline reading, highlight, bookmark or take notes while you read content marketing. Oct 24, 2011 rebecca lieb is a globally recognised expert on digital marketing, publishing, and media and content strategy. I dont know anyone more qualified to write that manual than rebecca. She founded and led econsultancys us operations, was vp and editorinchief of the clickz network for over seven years, and ran search engine watch. Think like a publisher how to use content to market online and in social media ebook written by rebecca lieb. If theres a parallel editorial model, it would be that of a major international news organization. Content the atomic particle of marketing kogan page. The definitive guide to content marketing strategy.
Lieb guides you through planning what youll say online, how and where youll say it, how often youll communicate, and how youll measure your effectiveness. Content marketing course with rebecca lieb at harbour. In addition, you can also recommend this book to anyone who needs to be convinced of the power of content marketing. At the beginning of the book the author explains that 10 years ago, the perceived secret sauce of marketing was search. To see what your friends thought of this book, please sign up. Many books on digital marketing are glorified blog postsone good idea painfully stretched out over hundreds of pages. Content marketing ebook por rebecca lieb 978028198. Discover book depositorys huge selection of rebecca lieb books online. The massively experienced rebecca lieb is an engaging writer who gets right to. Rebecca lieb was vp and editorinchief of the clickz network for over seven years, and for part of that time also ran the redoubtable. I work with many of the worlds leading brands on digital marketing innovation. Hi im douglas burdett, host of the marketing book podcast and id like to tell you about the book content the atomic particle of marketing. She is the author of content marketing how to use content to market online and in social media and consults on content strategy for a variety of brands and professional trade organizations. Rebecca lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist.
The atomic particle of marketing is the strategic bigbang marketers cant afford to miss. Many books on digital marketing are glorified blog postsone good idea. Jason miller, global content marketing leader, linkedin marketing solutions 20170424. Lee content marketing think like a publisher how to use content to. Since then she has been a strategic advisor to some of the worlds leading brands, a keynote speaker, research analyst, and author. Think like a publisher how to use content to market online and in social media. My areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. In content marketing, worldrenowned digital content expert rebecca lieb offers all the detailed. The atomic particle of marketing the definitive guide to content marketing strategy. Content marketing ebook by rebecca lieb rakuten kobo. And for a longtime leader in content marketing like rebecca lieb, while shes delighted that theres a growing acknowledgment and understanding of the power of. She has held executive positions at strategic eservices. Scaling content marketing to a global level rebecca lieb.
In content marketing, worldrenowned digital content expert rebecca lieb. She works with many of the worlds leading brands on digital marketing innovation. Shes a frequent public speaker on topics related to digital marketing, advertising, and media. Rebecca lieb is the altimeter groups digital advertising and media analyst.
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